I
have a confession. The first time I walked into a boardroom as COO, I was wearing the right clothes, saying the right things, and absolutely terrified that someone was going to figure out I didn't belong there.
That feeling never fully went away. What changed was what I did with it.
I started building anyway. Fixing things that were broken — businesses, teams, systems, cultures — while quietly managing the voice in my head that kept insisting I was one bad meeting away from being found out.
The Broken Stiletto is named after that feeling. The moment the heel cracks and you have two choices: stop walking, or keep going. I have always kept going. Not because I'm fearless — because I've learned that the walk itself is what builds the courage.
The Turnaround
The problem was never
the passion.
"I walked into a business that was 90 days from closing. What I found wasn't a lack of passion. It was a lack of systems. And a culture nobody had ever intentionally built."
I've spent my career walking into broken businesses. The kind where the owner is exhausted, the team is checked out, and the numbers are telling a story nobody wants to read out loud.
What I've learned — every single time — is that the problem is almost never the product. It's almost never the market. It's the foundation. Your team is your foundation. Your systems are your guide. Without both, even the most passionate business will eventually crack under its own weight.
We rebuilt from the inside out. Clarity of roles. Communication rhythms. A written culture that people actually lived by instead of hung on a wall. Systems for everything that mattered — lead follow-up, client experience, team onboarding.
Within 60 days, the energy in that building had completely shifted. Not because we hired different people. Because the people who were already there finally had something solid to stand on.
Building things that last.
Today I serve as COO of a medical spa I helped turn around and continue to build. I manage Elevae Suites, an aesthetic suite property. I help advise practices on lead conversion, team culture, and operational systems. I'm a Podium ambassador in the medical aesthetics space.
Across all of it, the work is the same: find what's broken, build what's missing, and help the people who are already trying so hard finally get the results they deserve.
Why The BrandFor the woman who does it
beautifully and barely.
"Imposter syndrome doesn't go away when you get the title. I thought it would. It doesn't. What changes is how fast you recover."
I built The Broken Stiletto because I kept meeting women — smart, accomplished, driven women — who were running businesses and leading teams while quietly falling apart on the inside. Doing it beautifully on the outside. Barely holding it together behind the scenes.
That's not weakness. That's the actual experience of building something that matters.
Glam. Grit. Growth. Those aren't three separate things. They're the same woman at three different moments in the same day. The polished version who walks into the room. The gritty version who stays when it gets hard. The growing version who shows up differently the next time.
This brand is for her. It's for you. And honestly — it's still for me too.
The Name
The Broken Stiletto.
The stiletto wasn't broken because of the person wearing it.
It was broken because nobody had ever taught her how to walk in it.
That ends here.
Work With Cortney